NEWS RELEASE | SPRING 2024 HIGH POINT MARKET

Responding to retailers’ and shoppers’ wants for extra sturdy mattresses on the mid-tier value vary, main mattress producer, Bedding Industries of America (BIA) will debut the Eastman Home Durobuilt Sequence on the 2024 Excessive Level Market.  

The Eastman Home Durobuilt Sequence is a 14-inch mattress that’s snug, sturdy and supportive. Its development consists of a heavy gauge 416 Bonnell 6-inch coil unit and a 4-inch center-zoned pocketed coil layer on prime, providing a complete 10 inches of metal and 1,025 coils for enhanced help and sturdiness, successfully minimizing physique impressions. The mattress incorporates two of BIA’s proprietary applied sciences: the patented Lumbar Zone® quilt, and Spinal Zone® patent, clinically confirmed to alleviate again ache by guaranteeing correct spinal alignment. 

Accessible within the MyComfort configuration, referred to throughout the trade because the Fab 5, the mattress is obtainable in 5 distinct consolation feels: softest, tender, medium, agency and further agency. Priced at $1,699 in queen, it successfully bridges the market demand for mid-tier priced mattresses whereas offering a various vary of choices that cater to varied consolation preferences.  

“Mattresses are a big funding for shoppers, and in immediately’s market, sturdiness and luxury are paramount,” mentioned Philip Carlitz, COO of BIA. “Our Durobuilt sequence prioritizes longevity with its coil-on-coil metal development, and the foams and luxury layers contour to the physique, assuring a high quality night time’s sleep. Excessive-quality mattresses at reasonably priced value factors are what shoppers are in search of immediately, making it an incredible addition to any retailer’s flooring.” 

The Eastman Home Durobuilt Sequence shall be on show at BIA’s Excessive Level Market showroom at Crown Market Plaza (200 E. Inexperienced Dr.) on the fourth flooring.  

Bedding Industries of America has been making mattresses since 1866 with 13 factories within the U.S. and license factories worldwide. Recognized for its design innovation in creating superior sleep merchandise, the corporate has an intensive international licensing community that distributes mattresses below 11 manufacturers – Chittenden & Eastman, Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook Beds, Pure Desires, Velika and Van Vorst. A well-established chief within the bedding trade, Bedding Industries of America designs merchandise crafted with high-quality parts, together with latex, reminiscence foam, gel and eco-friendly supplies comparable to cotton and wool. For added data, go to beddingindustriesofamerica.com.

Learn extra on Bedding Industries of America at Bedding Industries Of America To Introduce Eastman Home Heritage Assortment At Winter Las Vegas Market.