Furnishings World Information Desk on

1/17/2024

Magniflex’s Trendy Luxurious Regional Advert

Main Italian bedding producer Magniflex annouced that it has begun promoting in regional way of life and design-driven magazines in key U.S. markets to construct model and assist its retailers.

Among the many publications that includes Magniflex’s model message of luxurious consolation and innovation in design are Miami Florida Design, Trendy Luxurious Boston, and Trendy Luxurious Texas. To extend visibility and model consciousness, the corporate is investing in premium journal positions to assist drive clients concerned about up to date and fashionable design by way of its sellers’ doorways in these areas.

“We’re concentrating on an viewers actively in search of luxurious, high-quality residence merchandise in key markets which have a robust affinity for contemporary design,” stated Billy Curtright, Magniflex’s nationwide gross sales supervisor. “We all know prosperous clients are looking for choices that replicate their private type and rightly acknowledge the lengthy historical past of Italian design’s affect on luxurious trend and automotive, in addition to residence furnishings. Our objective with these commercials is to assist our companions and to streamline entry for purchasers looking for one thing totally different.”

Headlined “Sleeping Higher, Residing Higher,” the eye-catching full-page adverts are designed to be a focus for readers with an evocative way of life shot of a Magniflex mattress displayed on a clean-lined platform mattress with a luxe, tufted headboard, surrounded by high-end fashionable furnishings.

Advert copy touts the advantages of rejuvenating sleep, in addition to the model’s Italian heritage and exclusivity, and every advert highlights Magniflex’s retail companions within the area to make it straightforward for readers to search out the model of their market. The corporate plans to broaden the marketing campaign to different main markets within the U.S..

“As Magniflex’s markets proceed to develop throughout the U.S., the corporate is devoted to additional creating the geographic scope of our regional commercials. Partnering with our sellers presents expanded market attain and helps them make invaluable connections with new clients. At a time when most producers are trimming all advertising and marketing and promoting assist, we’re very excited in regards to the response we’re already seeing,” stated Curtright.

To additional help its retailers, Magniflex is making ready its 2024 Retailer Success Plan for distribution to its unique supplier companions. As a part of the corporate’s bigger advertising and marketing assist program, the turnkey advertising and marketing plan presents retailers an in-depth overview of the corporate’s newest advertising and marketing initiatives, worldwide branding efforts, obtainable product coaching, examples of vital point-of-sale (POS) collateral, and far more.

Magniflex was based 60 years in the past in a suburb of Florence, Italy, and right this moment, greater than 35 million individuals in 99 nations sleep on Magniflex mattresses. Often known as a world chief in high quality, consolation, and innovation, Magniflex was the primary mattress firm on the planet to realize certifications from OEKO-TEX®. The corporate’s central manufacturing facility produces as much as 10,000 mattresses a day, a lot of that are exported to nations reminiscent of Japan, Spain, Germany, Russia, the US and Canada. For extra data, go to www.magniflex.com.